written by
Sandra Dedeyne

How To Get New Pest Control Customers?

Pest Control 4 min read
  1. Digital Marketing
  2. Your Company Website
  3. Local Marketing
  4. Video Marketing
  5. Know Your Audience
  6. Run Your Business, Don’t Let It Run You
  7. Why Choose Us

In order to get new pest control customers, pest control marketing is essential. However, it is easier said than done. After all, you want to focus on the daily operations of your business . You do not want to spend your day marketing and advertising. Fortunately, there are plenty of marketing agencies that can help you realize your potential. However, not all are equal and most market to all types of businesses who will pay. You should ask your marketing company what experience they have in pest control? But what are some of the most used tactics to give you new pest control leads and new business?

Digital Marketing Strategies

When you want to get new pest control customers, you absolutely need an online presence. As a consequence, there is a lot that is involved with that online presence. From creating your own website to managing your social media posts and your extended media. As a business owner, you have little time for those things. It can be tempting to go it alone with your marketing. Then you recognize there is a lot of hidden aspects you clearly did not think about. Then it gets out of hand and what you had in mind - did not come to fruition. Furthermore, proper pest control marketing is a marathon, not a sprint. It is about long term growth and not short term leads. The seeds you sow now can reap you benefits consistently in the long term and if you have no real media presence now, you cannot expect immediate success unless you have a massive ads budget.

Pest Control Website

A pest website does not necessarily need all the bells and whistles though. The most important thing is that it contains your contact information, enquiry form, and the rates you charge. However, one most important aspect of your pest company website is to build upon emotion. Your website needs to offer your potential customer a solution to their pest problems. They need to see your content when they are searching for a solution to their pest control problems such as the need for termite control, moisture control with crawl space encapsulation or bed bugs and so much more.

Local Marketing

Local search marketing is also an essential aspect of your pest control marketing. To get found locally means you need to get your company listed locally too. This means that you will be picked up on the search results and show up in local map listings.

Take into account that getting onto the first page in the search results takes quite a bit of knowledge, skill and knowing how to develop the right content. Getting on that first page is often a combination of the appropriate content creation, social media presence, visible testimonials and reviews. Therefore, your content needs to be found in places that your customers are searching for solutions. As a caveat, it does not always mean that you have to be on page 1 of google. Whilst it is nice to get there, you will see that most of the search results are taken up by advertising, after all, that’s how google makes its money.

Video Marketing

video marketing to get pest control customers

There is a whole market for video marketing at the moment. After all, video captures the attention of potential customers more than large blocks of text. Video can be used on multiple platforms, going from your website to social media and be used time and time again.

People often look for a trustworthy and recognised service when it comes to Pest Control. Using a more personal approach for your customers is not a bad idea. Video marketing can certainly help you achieve that often far cheaper than seo marketing from larger agencies. Video is remembered more easily and is far more effective.

Obviously, video marketing is not always easy, especially when you need to take video during times such as the COVID-19 pandemic. Content Amplified can deliver a solution for this as well, as we deliver personalised video for your business, even in the current pandemic climate.

Know Your Target Audience

As a pest control service provider, you undoubtedly know all about the types of customers you want to attract. You could be focussing on residential pest control in a certain area, or maybe you want to expand to commercial pest control to attract bigger companies and contracts. It all depends on the type of contracts you can handle, the area you work in, and even your goals for the coming twelve months.

Knowing your target audience is important, and most pest control services have a good idea about the type of customer they want to attract. Of course, this does not mean that you should not do significant research, especially into online target groups and audiences. Fortunately, you can also count on your trusted marketing agency for that.

You Should Run Your Pest Control Business and Leave The Marketing To Professionals

Naturally, managing all these things while you have a business to run full-time is no easy feat. Fortunately, marketing companies such as Content Amplified specialize in the pest control industry, and can help you achieve your marketing goals for an affordable price. An added benefit is giving you personalized marketing and peace of mind to boot. This means you can concentrate on your business while real diverse pest control media gets you new pest control customers.

Why Choose Content Amplified?

Content Amplified is not just another marketing agency. We provide all our clients with a personal approach for their business, ensuring they get the most value for their hard-earned money. From producing video content and managing your video content on social media to providing you with a full marketing package for your website, online presence, and even lead sourcing, You will find a service to fit your pest control business needs at Content Amplified.

pest control marketing to get new pest control customers
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