written by
Jock Brocas

How To Write A Restaurant Business Plan

Food and Restaurants 3 min read
restaurant business plan
Photographer: Austin Distel | Source: Unsplash

Has the thought of establishing your restaurant been in your mind for a long time, and now you are in a position to set up one? It can become real because others who had the same goal made it a reality. It is important to note that a restaurant is a risky business, and therefore, the need to make a restaurant business plan that is catered to your financial needs in your restaurant.

Why is a restaurant business plan essential?

Writing a good restaurant business plan is time-consuming and somehow tricky, but if you do without a business plan, you might have a hard time looking for an investor to fund you. In a case where you start operating without the plan, you are off to a rough path and failure at the end of it all. A good restaurant business plan gives a strategy on how to earn profits. It also gives a clear image of where the restaurant fits in a saturated market and can, therefore, plan how to stand out. Learn how to write a restaurant business plan to be able to form a framework on which you can start in developing the ideas into a reality.

How to write a business plan for your restaurant

The restaurant business plan proves the viability of the restaurant’s concept to potential investors and gives them a clear answer on why the restaurant is necessary. In other words, learning how to write a restaurant business plan is critical in ensuring that you make an appropriate plan. Restaurant business plans are different depending on the type of the restaurant and the projected location. Some of the critical steps in crafting a restaurants business plan for most of them are:

restaurant business plan
Photographer: Nik MacMillan | Source: Unsplash

1. Executive summary

The first thing that should be in a business plan is an executive summary. An executive summary introduces the business plan and gives a summary of your full idea. The executive summary draws the attention of the reader and maintains it into reading the full business plan. The summary should have all the necessary information since the readers might not read the entire document. It should capture the objectives, mission statement, the proposed concept, execution, costs involved, expected returns, and the guiding principles.

2. Market analysis

The market analysis mainly relates to the target customers and should include their age, income, values, and expectations. Competition and marketing analysis should be captured in this stage since you are not alone in the industry. You have to explain how the business stands out among others in the same industry.

3. The Menu

The menu is an essential aspect before launching the restaurant because it shows what you serve. You might not have a well-defined menu, but a restaurant business plan should have a sample menu. Make the sample menu design attractive by inserting your logo and should include your price list.

4. Ownership and employees

In the company description, you provide a brief introduction of the owners. In this section, you should add full details of the entire managerial team and the employees. Give a short description of each of the team members and their experience.

5. External help

Outline the services you are likely to hire from outside to make the restaurant a success. External help includes suppliers, accountants, and designers. Make sure to explain the essence of having the outsiders.

6. Financial analysis

Business newspaper
Photographer: Adeolu Eletu | Source: Unsplash

Financial analysis is a critical stage in writing your restaurant business plan. Hire a professional accountant since he or she can provide realistic financial estimates.

Bottom line with your Restaurant Business Plan

Sir Winston Churchill once said that failing to plan is planning to fail, and it is clear that failure is apparent in unplanned businesses. Now that you have learned how to write a restaurant business plan, you are on a path to your success if you follow the guideline.

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