If you run your own ecommerce store, it can be a real struggle knowing what to do next to ensure you stay on top of your competition. Every single day, new stores are popping up throughout the internet, and in order to be successful you need to keep up with the latest trends.
Sure, there are some huge retailers out there such as Amazon and eBay who have the funds to make some drastic and futuristic changes when they need to, such as Amazon and its same day delivery service, but the changes you make can be pretty simple and easier to achieve.
If you don’t know where to begin, then take a look at the infographic created by the team at Subscriptionly. It outlines all the current and upcoming trends that you should be looking out for and a few examples to show how they have already worked for some retailers.
Take mobile commerce, for example. Everyone knows that with technology developing, people are using smartphones for so much more than they used to, including online shopping.
It is for this reason that online retailers need to make sure that their sites are optimized for mobile users and should even consider creating an app if possible. It is looking likely that the share of purchases though smartphones and tablets will increase to 69% by 2020.
A great example of a company that has proved that m-commerce can really work is Walmart. Simply by improving its mobile site optimization and design, the company increased mobile sales by 98%!
Another example is company named Kada who increased sales by implementing m-commerce into its business plan.
Other possible changes that can be achieved is giving customers a personalized experience, such as offering product suggestions. At Home in the Country trialled this method and the results really paid off, as overall revenue was increased by 13%.
It is predicted that those who successfully handle personalization will have a 15% profit boost by 2020.
You can find more helpful predictions about the future of this ever changing industry in the infographic below. Why not stay ahead of the game before you get left behind.